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Marketing Simplified

Day 20

The Most Important Tip Of All

Uncategorized· Video

1 May 2020

Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all: It’s okay to make mistakes. In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the presses… but digital marketing ... Read More about The Most Important Tip Of All

ZeroToDigital

Your Weekly Process

Uncategorized· Video

30 Apr 2020

In the past three weeks, I’ve helped you form a pattern of doing a livestream on Tuesdays and an email blast to your customers and potential customers on Friday. Today, I am going to review how that process all fits together each week. After you go live on Facebook each week, download that ... Read More about Your Weekly Process

pencil sharpener and notebook

Speaking of Writing…

Uncategorized· Video

29 Apr 2020

Creating content is arguably the most important part of digital marketing. You can run as many ads as you’d like and be on countless social media platforms, but if your content isn’t engaging, it’s tough to reach your ideal customer. Yesterday I shared 52 “Power Prompts” with you to get your ... Read More about Speaking of Writing…

52 Power Prompts

Make Writers Block A Thing Of The Past

Uncategorized· Video

28 Apr 2020

Yesterday we talked about the importance of batching content and creating a month’s worth at a time—that’s a lot of content! I’ve mentioned on this blog before that writer’s block isn’t truly a “block” or inability to write… it’s just a lack of ideas. I’ve listed 52 “Power Prompts” below to give ... Read More about Make Writers Block A Thing Of The Past

Desk ipad and calendar

Bringing It All Together

Uncategorized· Video

27 Apr 2020

We are on our final week of my 20-day tip streak and this week I am going to focus on long-term planning. Each day I am going to review one of the concepts we learned and teach you how to make it a regular habit. Consistency is the most important aspect of marketing in general… and in my opinion ... Read More about Bringing It All Together

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Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Do You Know Your Connection Rate?
  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work
  • How to Build Video Confidence in Five Minutes
  • The Most Important Marketing Lesson You’ll Ever Learn

Marketing Blog

Do You Know Your Connection Rate?

May 9, 2025 By Vanessa Errecarte Leave a Comment

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate:  Engagement ÷ Impressions … Read More about Do You Know Your Connection Rate?

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
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