Blending a strong academic background in business, marketing and communication with real-world experience leveraging marketing strategies to achieve business goals, Vanessa has become one of the top marketing consultants in Northern California. Unique in her commitment and ability to customize campaigns for small to medium businesses and non-profits, she enables them to be competitive in a world often dominated by organizations with a large marketing staff.
Vanessa’s commitment to excellence and unbridled enthusiasm energize even the most reluctant stakeholders to realize it is possible to turn their vision into a reality. Vanessa empowers organizations to go beyond planning ways to meet monthly expenses and move forward to create a plan that will take them to the next level. Businesses talk about opening new markets and nonprofits begin to talk about bold new programs. Maintaining the status quo is not part of her services. A comprehensive plan for turning a vision into a reality is what she delivers to every client.
Understanding there is no limit to the organizations that can benefit from a focused marketing plan, Vanessa and her team have accepted clients in the construction, real estate, service, hospitality and retail industries. Her work with not-for-profit organizations ranges from grass root organizations to academic divisions within universities. Knowing there is no limit to what an organization can achieve but that there are often budgetary limits organizations must deal with, Vanessa and her team offer customized plans that can fit almost any organization’s budget. Whether your choice is to have them direct all your marketing activities or coach you through the process, the value of their assistance is unquestionable.
An expert in social and print media, digital marketing, direct marketing, content marketing and comprehensive marketing strategy, Vanessa understands how to customize each of these to control cost and achieve maximum return on investment. A student of the every-changing audience for marketing tools, she can develop targeted plans that reach the population most likely to engage with an organization.
Committed to supporting her local community, she has served as President of the Davis Sunrise Rotary, Secretary of the Sutter Davis Hospital Foundation board, and member of the Yolo Community Foundation board. As a result of her outstanding professional and volunteer work, she has been recognized as the Davis Chamber of Commerce Member of the Year and Davis Sunrise Rotary Member of the Year.
Vanessa holds a bachelor’s degree in communication and an MBA from the University of California, Davis, and a master’s degree in communication from the University of the Pacific.
In her free time, Vanessa enjoys preparing to run in races ranging from 5Ks to marathons and spending time with her husband, daughter, and son.
If your organization is ready to grow and you think a well-developed marking plan will help you achieve that goal, contact Vanessa or apply for your marketing audit today.