Blending a strong academic background in business, marketing and communication with real-world experience leveraging marketing strategies to achieve business goals, Vanessa is one of the top marketing consultants in Northern California. Unique in her commitment and ability to customize campaigns for small to medium businesses and non-profits, she enables them to be competitive in a world often dominated by organizations with a large marketing staff.
Vanessa’s commitment to excellence and unbridled enthusiasm energize even the most reluctant stakeholders to realize it is possible to turn their vision into a reality. Vanessa empowers organizations to go beyond planning ways to meet monthly expenses and move forward to create a plan that will take them to the next level. Businesses talk about opening new markets and nonprofits begin to talk about bold new programs. Maintaining the status quo is not part of her services. A comprehensive plan for turning a vision into a reality is what she delivers to every client.
Understanding there is no limit to the organizations that can benefit from a focused marketing plan, Vanessa and her team have accepted clients in the service, consulting, construction, real estate, hospitality and retail industries. Her work with not-for-profit organizations ranges from grass root organizations to academic divisions within universities. Vanessa and her team offer customized plans that can fit almost any organization’s budget. Whether your choice is to have them direct all your marketing activities or coach you through the process, the value of their assistance is unquestionable.
Vanessa’s commitment to empowering and training professionals led to the creation of two of her coaching and training courses: #ZeroToDigital for Businesses and #ZeroToDigital for Non-profits. These courses combine on-demand virtual classes and individual mentoring, teaching students to create and implement strategic and effective digital and content marketing programs. Through these courses, Vanessa has helped more than ninety CEOs, Managing and Executive Directors, and marketing professionals achieve a robust, customer-focused digital presence for their organization, significantly increasing their bottom line.
Vanessa is a frequent speaker on the topics of content marketing and digital marketing strategy and transformation. She’s been a keynote and guest speaker on both local and global platforms including the Social Media Strategies Summit, Chambers of Commerce, the United Way and others. Vanessa has addressed and advised hundreds of professionals through these speaking engagements, ranging from professionals and marketing managers at regional companies as well as national and global companies including Netfilx, VSP, Ingram Micro, Front Porch, JetBrains and more.
Committed to supporting her local community, Vanessa has served as President of her local Rotary club and Vice President of the Sutter Davis Hospital Foundation board, Chair of the Sutter Davis Hospital Expansion Campaign, Chair of the City of Davis Social Services Commission, and a board member of the Yolo Community Foundation. As a result of her outstanding professional and volunteer work, she has received several awards including the Davis Chamber of Commerce Business of the Year award and the Davis Sunrise Rotary Member of the Year award.
Vanessa holds an MBA (Beta Gamma Sigma) from the UC Davis Graduate School of Management as well as a a Master’s Degree in Communication with a Mass Communication emphasis at the University of the Pacific where she taught public speaking and studied the emergence of social networks and their influence on consumer behavior. When she is not working, she enjoys spending time with her husband and playing with her two children who are the lights of her life and gave her another title for which she is forever grateful: Mom.
If your organization is ready to grow and you think a well-developed marking plan will help you achieve that goal, contact Vanessa or apply for your marketing audit today.