If you’re anything like me, you’re currently feeling uncertain, isolated, and a bit overwhelmed by everything currently happening with the COVID-19 pandemic. Not only is health a major concern, but many are grappling with how to do business in these uncharted times. Many businesses have ... Read More about In crisis, play (marketing) TAG
When I decided to train in crisis communications, I honestly wasn’t sure if I would ever use it but I was highly interested in learning about it. Fast forward fifteen years, and the training has paid off in many ways. Even the smallest organizations are affected by crises-- sudden deaths of people ... Read More about My Guide to Hosting Effective Zoom Meetings
“What are the top things I should be doing to make my marketing better?” A good friend who is also a business owner asked me this question not too long ago. As she waited for my answer, I saw big expectations in her eyes… as if she was waiting for a well-kept secret. I actually teased her about it ... Read More about My Biggest Secret to Marketing Success
Are you playing "online marketing darts"? It’s a term I lovingly use to describe when businesses post frequent content online so that they can be “on social media” but don’t really know how to benefit from all the hard work that goes into it. When this happens, not only do people spend a lot of ... Read More about Do You Play Darts?
Remember that time in elementary school when you were SO excited to volunteer the answer, only to have the teacher call on someone ELSE? Deflated, you put your hand down and exclaimed, “I was going to SAY that!” Well… today I am going to tell you why I don’t ever want you to have the ... Read More about Why I Don’t Ever Want You To Have The “Right” Answer Again