Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and clients that their competitors might be their biggest allies, especially when it comes to crafting a unique value proposition. This often surprises them because we usually think of ... Read More about Your competitors are key to an effective value proposition
I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome, which is a lovely square full of restaurants and people watching. The restaurants were all the same, though… pizza, pasta, and gelato. In fact, my husband has a running joke that there is a shared ... Read More about Take your business from well-known to “contagious”
It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I get highly stressed and try to do things to bring good karma my way. Here’s what I am doing today: I often get asked for ways to gain visibility of followers quickly. I hesitate to ... Read More about My Favorite Digital Hacks
Unsurprisingly, both the financial sector and the marketing world have been curious about the future of Twitter. If you use Twitter for your business, you may be especially concerned. Today I’d like to share with you what I’ve been telling my clients and students when it comes to the future of ... Read More about What Does Twitter’s Future Look Like?
When my husband and I were on our honeymoon we decided to visit the Monte Carlo Casino. We didn’t plan on gambling much, we really just wanted to see it. But… we knew we had to do something before we left, so we made our way to the Roulette table. I mean, if you’re going to gamble, why not REALLY ... Read More about Would you gamble if you knew you could win?