Blog | Marketing Simplified

What a Verification Checkmark Really Means

9 Feb 2023

We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public figures, and celebrities who have a high follower count and are likely to be impersonated. Users can apply for the verifications and some platforms (like Instagram) ... Read More about What a Verification Checkmark Really Means

The key way social media is changing in 2023 and what it means for marketers

19 Dec 2022

Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share my reflections on 2022 and what I think they mean for your marketing strategy in 2023. Regular readers know that I am a firm believer in making sense of social and digital media ... Read More about The key way social media is changing in 2023 and what it means for marketers

WWYDIRL (What Would You Do In Real Life)?

4 Oct 2022

WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients when we plan organic or monetized digital marketing funnels for their businesses, campaigns or projects. It’s a question that seems basic but we often forget to think about it in our planning ... Read More about WWYDIRL (What Would You Do In Real Life)?

Take your business from well-known to “contagious”

23 Jun 2022

I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome, which is a lovely square full of restaurants and people watching. The restaurants were all the same, though… pizza, pasta, and gelato. In fact, my husband has a running joke that there is a shared ... Read More about Take your business from well-known to “contagious”

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What a Verification Checkmark Really Means

February 9, 2023 By Vanessa Errecarte

We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public figures, and celebrities who have a high follower count and are likely to be impersonated. Users can apply for the verifications and some platforms (like Instagram) are more stringent about giving them out than others. … Read More about What a Verification Checkmark Really Means

“Thanks to Vanessa, we’ve tripled our online following and most importantly, we’ve increased our fundraising revenue by 300%. It also doesn’t hurt that she is fun to work with, has a big heart and is truly in it for YOUR success.”

Tracy Fauver

Executive Director, Yolo County CASA

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Even though I have a marketing background, I found Vanessa’s program gave us great value, specifically where we should focus our online marketing efforts. It also gave me new strategies and new techniques about how to implement them. We are already seeing incredible results and I highly recommend it.”

Johanna Abasto

FORMER MARKETING MANAGER, DAVIS FOOD CO-OP

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.

She regularly checks in with me and even sends referrals my way.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

Kirsten Ferries

“I have an MBA from a top 50 program and I learned a lot of great marketing strategy in that program. But what I didn’t learn was how to adapt tried and true marketing strategy to today’s technology, like social media and email marketing. You just don’t learn how all of this fits together anywhere else. Thank you, Vanessa!”

Kirsten Ferries

FORMER RECRUITMENT AND RETENTION COORDINATOR, YOLO COUNTY CASA

“Thanks to Vanessa’s #ZeroToDigital program we were immediately able to implement a successful Giving Tuesday campaign. We are excited to be able to connect with supporters in a variety of ways and it was exhilarating to see Vanessa’s whole system come together.”

Kara Hunter

EXECUTIVE DIRECTOR, YOLO CONFLICT RESOLUTION CENTER