The Discount Trap Raise your hand if you build discounts into your pricing. While this is a popular practice, in honor of this Black Friday and Small Business Saturday tomorrow, I’d like to give you a few words of caution. Discounts have been a powerful marketing tool since commerce has ... Read More about The Discount Trap
Back in April when the coronavirus pandemic was fairly new and businesses were facing enormous uncertainty, I shared a free, 20-day “tip streak.” The idea behind it was to provide you with a tip each day that built on previous content and combined learning and strategy WITH action and ... Read More about Bringing Back my Pandemic Tip Streak
I have an exciting announcement to make. I’ve been a bit quiet on social media lately because I’ve been working hard serving my clients, facilitating distance learning with my beautiful children, AND working on a couple of exciting new things behind the scenes. Here is one of them... ... Read More about We’re all under one roof now
Early this week, Facebook announced that it is rolling out a “shops” feature for Facebook and Instagram for business pages/profiles and many have asked me my opinion. Will this be the eCommerce GameChanger it may sound like? My answer: I don’t’ know… but with this, and all new innovations, I treat ... Read More about Will Facebook Shops be a GameChanger for your business?
Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all: It’s okay to make mistakes. In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the presses… but digital marketing ... Read More about The Most Important Tip Of All