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Marketing Simplified

Marketing Coaching

Marketing Simplified specializes in coaching individuals or small marketing teams to grow their own marketing programs. Please fill out the confidential form below and a team member will be in touch to schedule a call with Vanessa Errecarte.

Marketing Blog

Will Facebook Shops be a GameChanger for your business?

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Early this week, Facebook announced that it is rolling out a “shops” feature for Facebook and Instagram for business pages/profiles and many have asked me my opinion. Will this be the eCommerce GameChanger it may sound like? My answer:  I don’t’ know… but with this, and all new innovations, I treat it like a fax machine and then … Read More about Will Facebook Shops be a GameChanger for your business?

Testimonials

Tracy Fauver
“ Thanks to Vanessa, we’ve tripled our online following and most importantly, we’ve increased our fundraising revenue by 300%. It also doesn't hurt that she is fun to work with, has a big heart and is truly in it for YOUR success.”

—Tracy Fauver, Executive Director, Yolo County CASA

Marketing Simplified
2019-02-10T22:29:47-08:00

—Tracy Fauver, Executive Director, Yolo County CASA

Tracy Fauver
“ Thanks to Vanessa, we’ve tripled our online following and most importantly, we’ve increased our fundraising revenue by 300%. It also doesn't hurt that she is fun to work with, has a big heart and is truly in it for YOUR success.”
Heidy Kellison
“ Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

—Heidy Kellison, Downtownnorcal

Marketing Simplified
2020-09-08T21:40:42-07:00

—Heidy Kellison, Downtownnorcal

Heidy Kellison
“ Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”
Johanna Abasto
“ Even though I have a marketing background, I found Vanessa’s program gave us great value, specifically where we should focus our online marketing efforts. It also gave me new strategies and new techniques about how to implement them. We are already seeing incredible results and I highly recommend it.”

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Marketing Simplified
2019-02-11T08:49:58-08:00

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Johanna Abasto
“ Even though I have a marketing background, I found Vanessa’s program gave us great value, specifically where we should focus our online marketing efforts. It also gave me new strategies and new techniques about how to implement them. We are already seeing incredible results and I highly recommend it.”
Meaghan Likes
“ Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa's strategies continue to outperform and exceed my expectations every single time!”

—Meaghan Likes, Owner, Bookkeeping Academy Online | CEO, Likes Accountancy Company

Marketing Simplified
2018-09-19T15:37:01-07:00

—Meaghan Likes, Owner, Bookkeeping Academy Online | CEO, Likes Accountancy Company

Meaghan Likes
“ Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa's strategies continue to outperform and exceed my expectations every single time!”
Claire Tauzer

“ Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

—Claire Tauzer, Co-owner, Tauzer Apiaries

Marketing Simplified
2019-02-11T08:57:36-08:00

—Claire Tauzer, Co-owner, Tauzer Apiaries

Claire Tauzer
“ Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”
Bruce Watts
“ I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

—Bruce Watts, Watts-Woodland Airport

Marketing Simplified
2019-02-11T09:06:24-08:00

—Bruce Watts, Watts-Woodland Airport

Bruce Watts
“ I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”
Alison Kent
“ Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering... it includes email marketing, social media, paid traffic, content creation and so on... email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization's online marketing presence.”

—Alison Kent, Principal, ListenInk

Marketing Simplified
2020-09-08T21:43:01-07:00

—Alison Kent, Principal, ListenInk

Alison Kent
“ Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering... it includes email marketing, social media, paid traffic, content creation and so on... email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization's online marketing presence.”
Lorraine Beaman

“ We actually slowed down our marketing plan to keep up with all the new business!


Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.


She regularly checks in with me and even sends referrals my way.”

—Lorraine Beaman, Founder, Interview2Work

Marketing Simplified
2018-08-15T16:29:10-07:00

—Lorraine Beaman, Founder, Interview2Work

Lorraine Beaman
“ We actually slowed down our marketing plan to keep up with all the new business! Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach. She regularly checks in with me and even sends referrals my way.”
Tracy Fauver
“ Thanks to Vanessa’s strategies and tools we’ve been featured dozens of times in newspapers and top news shows for an annual fundraising event that means a lot to our success. I have no doubt that this exposure contributed to us doubling our revenue from that event.”

—Tracy Fauver, Executive Director, Yolo County CASA

Marketing Simplified
2018-08-15T16:27:06-07:00

—Tracy Fauver, Executive Director, Yolo County CASA

Tracy Fauver
“ Thanks to Vanessa’s strategies and tools we’ve been featured dozens of times in newspapers and top news shows for an annual fundraising event that means a lot to our success. I have no doubt that this exposure contributed to us doubling our revenue from that event.”
Kirsten Ferries
“ I have an MBA from a top 50 program and I learned a lot of great marketing strategy in that program. But what I didn’t learn was how to adapt tried and true marketing strategy to today’s technology, like social media and email marketing. You just don’t learn how all of this fits together anywhere else. Thank you, Vanessa!”

—Kirsten Ferries, Former Recruitment and Retention Coordinator, Yolo County CASA

Marketing Simplified
2019-02-11T09:02:11-08:00

—Kirsten Ferries, Former Recruitment and Retention Coordinator, Yolo County CASA

Kirsten Ferries
“ I have an MBA from a top 50 program and I learned a lot of great marketing strategy in that program. But what I didn’t learn was how to adapt tried and true marketing strategy to today’s technology, like social media and email marketing. You just don’t learn how all of this fits together anywhere else. Thank you, Vanessa!”
Kate Weeks
“ Vanessa's course was really comprehensive so things that we had to stitch together from other courses or blogs or other resources were all located in one place. She makes learning and implementation easy so results come quickly.”

—Kate Weeks, Office Manager, Bookkeeping Academy Online

Marketing Simplified
2019-02-11T08:46:30-08:00

—Kate Weeks, Office Manager, Bookkeeping Academy Online

Kate Weeks
“ Vanessa's course was really comprehensive so things that we had to stitch together from other courses or blogs or other resources were all located in one place. She makes learning and implementation easy so results come quickly.”
Kara Hunter
“ Thanks to Vanessa’s #ZeroToDigital program we were immediately able to implement a successful Giving Tuesday campaign. We are excited to be able to connect with supporters in a variety of ways and it was exhilarating to see Vanessa’s whole system come together.”

—Kara Hunter, Executive Director, Yolo Conflict Resolution Center

Marketing Simplified
2019-02-11T08:41:43-08:00

—Kara Hunter, Executive Director, Yolo Conflict Resolution Center

Kara Hunter
“ Thanks to Vanessa’s #ZeroToDigital program we were immediately able to implement a successful Giving Tuesday campaign. We are excited to be able to connect with supporters in a variety of ways and it was exhilarating to see Vanessa’s whole system come together.”
Johanna Abasto
“ We now have a purpose behind all the content we create. We are confident that we are writing the right things and producing images and videos that convert our customers because we see the results each day.”

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Marketing Simplified
2019-02-11T08:51:20-08:00

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Johanna Abasto
“ We now have a purpose behind all the content we create. We are confident that we are writing the right things and producing images and videos that convert our customers because we see the results each day.”
Kirsten Ferries
“ I loved the call-ins. They allowed people from different organizations to come together as a group and ask questions of Vanessa. Hearing other people's questions and Vanessa's replies really allowed me to think about things I hadn’t thought about before ... or think about things in a different way than I had been.”

—Kirsten Ferries, Former Recruitment and Retention Coordinator, Yolo County CASA

Marketing Simplified
2019-02-11T09:04:01-08:00

—Kirsten Ferries, Former Recruitment and Retention Coordinator, Yolo County CASA

Kirsten Ferries
“ I loved the call-ins. They allowed people from different organizations to come together as a group and ask questions of Vanessa. Hearing other people's questions and Vanessa's replies really allowed me to think about things I hadn’t thought about before ... or think about things in a different way than I had been.”
Claire Tauzer
“ Your continued learning is Vanessa’s priority. Each time I call in or ask a question I learn something new or am inspired to look at something in a different way.”

—Claire Tauzer, Co-owner, Tauzer Apiaries

Marketing Simplified
2019-02-11T08:59:36-08:00

—Claire Tauzer, Co-owner, Tauzer Apiaries

Claire Tauzer
“ Your continued learning is Vanessa’s priority. Each time I call in or ask a question I learn something new or am inspired to look at something in a different way.”
Kara Hunter
“ Online marketing has been on my list for a while as something I really want to learn and use for my organization. I’m really glad I did it with Vanessa. She’s patient, responsive to all questions, and makes sure you get the results you want. She’s funny, too.”

—Kara Hunter, Executive Director, Yolo Conflict Resolution Center

Marketing Simplified
2019-02-11T08:43:37-08:00

—Kara Hunter, Executive Director, Yolo Conflict Resolution Center

Kara Hunter
“ Online marketing has been on my list for a while as something I really want to learn and use for my organization. I’m really glad I did it with Vanessa. She’s patient, responsive to all questions, and makes sure you get the results you want. She’s funny, too.”
Meaghan Likes

“ She continues to be the only marketer I've met who understands not only the creative side of marketing BUT the numbers, too!


Thanks for simplifying something that I (like many other small business owners) find to be very confusing and scary. You're a marketing genius, Vanessa!!”

—Meaghan Likes, Owner, Bookkeeping Academy Online

Marketing Simplified
2019-02-10T22:23:22-08:00

—Meaghan Likes, Owner, Bookkeeping Academy Online

Meaghan Likes
“ She continues to be the only marketer I've met who understands not only the creative side of marketing BUT the numbers, too! Thanks for simplifying something that I (like many other small business owners) find to be very confusing and scary. You're a marketing genius, Vanessa!!”
Bruce Watts
“ She simplified what an awful lot of other marketing people take a lot of words to describe.”

—Bruce Watts, Owner, Watts-Woodland Airport

Marketing Simplified
2019-02-11T09:10:14-08:00

—Bruce Watts, Owner, Watts-Woodland Airport

Bruce Watts
“ She simplified what an awful lot of other marketing people take a lot of words to describe.”
Johanna Abasto
“ I’m now strategically focused on ONLY what’s going to drive my organization forward.”

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Marketing Simplified
2019-02-11T08:53:25-08:00

—Johanna Abasto, Former Marketing Manager, Davis Food Co-op

Johanna Abasto
“ I’m now strategically focused on ONLY what’s going to drive my organization forward.”
Meaghan Likes
“ I have applied Vanessa's strategies to three different businesses now, and every single time they knock it out of the park! She does a wonderful job teaching you how to start from the beginning, define and speak to your target audience, and stretch your marketing budget as far as it can go. She has really helped me reach my target markets in the most economical and creative ways possible.”

—Meaghan Likes, Owner, Bookkeeping Academy Online

Marketing Simplified
2019-02-10T22:25:29-08:00

—Meaghan Likes, Owner, Bookkeeping Academy Online

Meaghan Likes
“ I have applied Vanessa's strategies to three different businesses now, and every single time they knock it out of the park! She does a wonderful job teaching you how to start from the beginning, define and speak to your target audience, and stretch your marketing budget as far as it can go. She has really helped me reach my target markets in the most economical and creative ways possible.”
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