Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all:
It’s okay to make mistakes.
In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the presses… but digital marketing turns that all upside down. It moves so fast, with so much content, it’s downright impossible to avoid imperfections.
I’ve mentioned before that a mistake here and there only promotes authenticity… and authenticity converts better than the buttoned-up stuff time and time again.
All too often I see people get paralyzed in needing perfection when really, it’s about implementation and consistency. This might sound like a very simple tip, but it’s truly the biggest hang-up I see in organizations’ digital marketing programs.
So—my parting words to you are these—let go, try your best, and watch the results come in.
I can’t tell you how much I’ve enjoyed this tip streak with you. As I mentioned yesterday, I have a comprehensive digital marketing course, which you can learn about at this link.
Good luck and I can’t wait to see what you do with your marketing next!