Interest targeting is the most common way I see clients and students lose money on Facebook ads. What is interest targeting, you say? Read on… and if you already know, you can skip the next paragraph. Interest targeting is one of the ways that you can create an audience of people to target with ... Read More about New Study Confirms a Common Facebook Advertising Inefficiency
What is your morning routine? How have you tweaked it over the years to suit you just right? What benefits does your morning routine bring to your daily life? How is your morning routine different from a typical morning routine in a way that makes your day more productive, happier, or ... Read More about Turn Knowledge into Added Value
Say what? Yes, LinkedIn is having a moment, and it’s not just for job seekers or B2B folks anymore. I always tell my students to look for usage data trends that might give them a leg up… and LinkedIn is showing a lot of promise. First, it’s growing at an alarmingly fast pace. Between 2017 and ... Read More about If you want to stand out, become more active on LinkedIn
My seven- year-old daughter is obsessed with Frozen. She’s even talked my five-year-old son into becoming a fan… so much so that he was once Olaf for Halloween, two years in a row (bless him). As if her Frozen fandom weren’t enough, I must say, Elsa’s “Let It Go” anthem is a mantra for me in many of ... Read More about What is your inaction plan?