When I became a mom for the first time, I thought I’d developed superpowers. It didn’t matter how loud of an environment I was in, how sound asleep I was, or how many competing voices or cries there were. When my child cried, I could hear it from a mile away. Little did I know that I had these ... Read More about What does a bundle of nerves have to do with marketing?
I spend a lot of time on this blog talking about how you can improve your marketing but what happens when things go wrong? I’ll never forget in business school when I was a team lead for our capstone consulting project. One day all the team leads participated in a simulated leadership challenge. ... Read More about Change One Thing and Change Everything
Last week I discussed with you the marketing trends that will remain unchanged in 2021. If you haven’t had a chance to read that yet, please find it here. Now for a few changes I will be keeping an eye on in 2021 and how you can prepare: Organic Content might gain new importance on Facebook ... Read More about Trends for 2021: Part II
The new year always brings with it hope—and this year is definitely no exception. For many of us “out with the old and in with the new” becomes a reality as we resolve to do things differently, try new things, and achieve new goals. When it comes to marketing, I notice that January 1st is no ... Read More about Marketing Trends for 2021: Part 1
I’m always honest to my clients… painfully honest if need be. I want them to trust me, so I always let them know when there is a red flag or problem. And here’s what I have been telling them for months: You need to get on video or you’re missing a big opportunity. In 2015, Nicola ... Read More about The Results are in: It’s Time to Get on Camera