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Marketing Simplified

Five Steps to High-Converting Content

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Earlier this week I spotted a high-level trend in my own analytics:  My audience (you) really like it when I talk about content marketing.

I understand why … content IS king (or queen). Without it, we just have tools… and a blank Instagram ad doesn’t sell. In fact, as you can see in the picture above, content is the single thing that drives digital tools, and thus the online customer journey.

So how do you become a good content marketer? Today I am bringing back some of my most popular posts to show you.

Make sure you’re talking about the right thing. Your product is not your offer, but your offer is what sells your product. In other words, you offer addresses the pain point(s) your customer has that your product can solve. If you market your business based on what you have to offer, versus the products themselves, you will set yourself apart from the majority of marketers who insist on talking about the product features and forget about all the benefits. Read more here.

We remember stories six times better than we remember facts. In fact, research on storytelling has proven that we even release oxytocin (the love hormone) as we hear a story. It’s no wonder toddlers like to hear them before bed. Well… your customers love them too. Please tell more of them. More instructions can be found here.

Experts are pretty lucky. Their marketing is easy because people just seem to seek them out. How did they get that way? Actually… they used clever marketing. You can also create your own expertise with your content marketing that leads to a winning pull marketing strategy. Learn more here.

Hope goes a long way in marketing. We don’t create hope simply by telling our customers that it will be okay and they will overcome their pain points. Rather, we make them actually believe us by taking a few distinct actions in our content marketing to earn trust. Read here to see what they are.

Capturing all of this with the right words can seem daunting but there are tools to help with that. Now that you have all these strategies to amplify your content marketing (and thus your online presence) I am going to throw in my most popular blog entry of all times:  52 Power Prompts. No writer just pulls content out of thin air. They use tools. Prompts are some of those tools. Here they are. Enjoy!

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“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

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“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
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Tracy Fauver
Executive Director, Davis Community Meals and Housing
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