Not long ago, a business owner reached out to because they needed to sell more tickets for an upcoming event. Specifically, they wondered about the cost of buying digital ads. Curious, I probed: why weren't tickets selling? Had they considered altering the date or revising their promotional ... Read More about The Biggest Mistake in Advertising

Reducing plastic isn't just good for the environment – it's crucial for your content too. In marketing, when we label a word or phrase as "plastic," we mean it's generic or lacks meaning. Generality is the quickest way to go unnoticed in today's crowded digital landscape. Here’s an example of ... Read More about Revamp Your Verbal Wardrobe: Ditching Plastic Words for Precision in Content

Referral programs can be a game-changer, but let's face it—yours might not be hitting the mark. Here's why: Brand loyalists (people who have made a purchase from you in the past and could potentially be a referral source) are an extremely important but often forgotten part of the funnel. They are ... Read More about Create a Winning Referral Program

A while back I wrote about the importance of laser focusing on who your audience really is. After all, in 2024, if you’re trying to speak to everyone, or even too broad of an audience, you’re really speaking to no one at all because your content automatically becomes general. In an era where ... Read More about When you speak to everyone you speak to no one, especially online

I always tell people that I am the most left-brained marketer I know. I love organizing things, crunching numbers, and using spreadsheets. Sure, I love creativity and content creation, but I wasn’t reciting poetry when I was three years old. My ability to create content came from frameworks and ... Read More about No one is born a writer