My seven- year-old daughter is obsessed with Frozen. She’s even talked my five-year-old son into becoming a fan… so much so that he was once Olaf for Halloween, two years in a row (bless him). As if her Frozen fandom weren’t enough, I must say, Elsa’s “Let It Go” anthem is a mantra for me in many of ... Read More about What is your inaction plan?
You Can Predict Success by Taking This Step
I’ve always loved the time between Christmas and New Year’s. Life usually slows down enough to reflect on the year prior and think about goals for the year ahead. I love goal-setting as much as the next person. It’s energizing and paints a true roadmap for the future. However, over several years ... Read More about You Can Predict Success by Taking This Step
My top three pieces of advice for your holiday ads
A recent University of San Diego study found that we are inundated with 105,000 words in a normal day. That’s a lot to handle. At the beginning of this year, I wrote about our reticular activating system (RAS). It’s basically a clever bundle of nerves at the bottom of our brains that filters out ... Read More about My top three pieces of advice for your holiday ads
Why Cinderella was good at branding
Cinderella’s stepsisters always wanted to be royalty… and their mother went to great lengths to make it happen. She dressed them in the finest clothes and jewelry, leaving only tattered clothes for Cinderella. The stepsisters definitely looked the part, but when it came time to charm the prince, ... Read More about Why Cinderella was good at branding
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