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Marketing Simplified

Transform Your Marketing: Make it About Them, Not You

Uncategorized

20 Dec 2024

Are you tired of ads screaming, “We’re the best, and here’s why!”? Your audience is too. And in today’s world of endless digital noise, it’s no wonder these self-focused messages get lost. So let’s pivot. Marketers, it’s time to shift the focus to your consumers. Here’s why: A couple of ... Read More about Transform Your Marketing: Make it About Them, Not You

Rethinking AI: From Automation to Authentic Connection

Uncategorized

13 Dec 2024

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s ... Read More about Rethinking AI: From Automation to Authentic Connection

Your Product is Not Your Offer

Uncategorized· Video

6 Dec 2024

For the holidays, I am bringing back my favorite reminder that will help you differentiate offer from all the noise out there... What do you really offer to your customers? How is it different from your product? If you’re unsure, you’re not alone. Many businesses and creators struggle with ... Read More about Your Product is Not Your Offer

The Moment of Choice and why Marketers Often Get it Wrong

Uncategorized

22 Nov 2024

Think back to the last big decision you made, and then the last small one. You might think you spent longer deciding on the big one than the small. But in reality, you likely arrived at the answers to both almost instantly, in a split second. Psychologists have been studying split-second ... Read More about The Moment of Choice and why Marketers Often Get it Wrong

Sell Better with Added Value

Uncategorized

13 Nov 2024

It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing customers, consultants are looking to secure those last few clients of the year, and the list goes on. I have yet to meet a marketer that tells me they like the ... Read More about Sell Better with Added Value

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Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Faces Convert Better
  • The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)
  • Do You Know Your Connection Rate?
  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work

Marketing Blog

Faces Convert Better

May 23, 2025 By Vanessa Errecarte Leave a Comment

One of the most common questions I hear from clients is, “Do I really have to show my face?” The short answer is yes. Why? Because the human face consistently outperforms logos, products, and generic visuals when it comes to building trust and making a lasting impression. Marketing research is clear on this:👤 Faces foster … Read More about Faces Convert Better

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
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