Reducing plastic isn't just good for the environment – it's crucial for your content too. In marketing, when we label a word or phrase as "plastic," we mean it's generic or lacks meaning. Generality is the quickest way to go unnoticed in today's crowded digital landscape. Here’s an example of ... Read More about Revamp Your Verbal Wardrobe: Ditching Plastic Words for Precision in Content
Create a Winning Referral Program
Referral programs can be a game-changer, but let's face it—yours might not be hitting the mark. Here's why: Brand loyalists (people who have made a purchase from you in the past and could potentially be a referral source) are an extremely important but often forgotten part of the funnel. They are ... Read More about Create a Winning Referral Program
When you speak to everyone you speak to no one, especially online
A while back I wrote about the importance of laser focusing on who your audience really is. After all, in 2024, if you’re trying to speak to everyone, or even too broad of an audience, you’re really speaking to no one at all because your content automatically becomes general. In an era where ... Read More about When you speak to everyone you speak to no one, especially online
No one is born a writer
I always tell people that I am the most left-brained marketer I know. I love organizing things, crunching numbers, and using spreadsheets. Sure, I love creativity and content creation, but I wasn’t reciting poetry when I was three years old. My ability to create content came from frameworks and ... Read More about No one is born a writer
It’s time to take control of your online identity
Happy New Year! This week I want to highlight a big mistake that almost every individual makes online and in hopes that you will resolve to fix it this year. The moment we are born we’re given an identity. This identity is recorded in many places, including on our birth certificates and social ... Read More about It’s time to take control of your online identity
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