In the world of marketing, bigger isn’t always better. While many brands chase influencers with massive followings, there’s an overlooked group making a huge impact—micro influencers. These are creators with 1,000 to 10,000 followers who have built strong, engaged communities. And the best part? ... Read More about Why Micro Influencers Have Excellent ROI

We’re deep into New Year’s Resolution season, so it’s time for a fresh start! Sound familiar? There’s something magical about the idea of a fresh start. Marketers know this—that’s why you see messages like this everywhere. But let’s be honest... those slogans don’t always grab our ... Read More about Form Stronger Emotional Connections with These Tips

Do you use AI to create content? Most marketers do. However, research from my colleagues at UC Davis highlights the risk of creativity loss when relying too heavily on AI. Knowing these risks, I'm incredibly careful when I use AI (Note: I don't always or often use it-- I am still very choosey-- ... Read More about Protect Your Creativity When You Use AI

One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of ... Read More about Make this Tweak and Improve your Engagement

Is your business ready for a digital transformation? The main reason I see digital transformation efforts fail is not because companies don't see the necessity, but because the process became too overwhelming, expensive or hard at some point in the process. This can be avoided with an incremental ... Read More about Take Incremental Steps for Digital Growth and Transformation