Do you use AI to create content? Most marketers do. However, research from my colleagues at UC Davis highlights the risk of creativity loss when relying too heavily on AI. Knowing these risks, I'm incredibly careful when I use AI (Note: I don't always or often use it-- I am still very choosey-- ... Read More about Protect Your Creativity When You Use AI

One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of ... Read More about Make this Tweak and Improve your Engagement

Is your business ready for a digital transformation? The main reason I see digital transformation efforts fail is not because companies don't see the necessity, but because the process became too overwhelming, expensive or hard at some point in the process. This can be avoided with an incremental ... Read More about Take Incremental Steps for Digital Growth and Transformation

Are you tired of ads screaming, “We’re the best, and here’s why!”? Your audience is too. And in today’s world of endless digital noise, it’s no wonder these self-focused messages get lost. So let’s pivot. Marketers, it’s time to shift the focus to your consumers. Here’s why: A couple of ... Read More about Transform Your Marketing: Make it About Them, Not You

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s ... Read More about Rethinking AI: From Automation to Authentic Connection