It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing customers, consultants are looking to secure those last few clients of the year, and the list goes on. I have yet to meet a marketer that tells me they like the ... Read More about Sell Better with Added Value

One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of time (usually around or under thirty seconds). Here are two reasons why I love it: Here’s a five steps and seven tips to make a good face-to-camera video: I love what I ... Read More about The Magic of Face-to-Camera Videos

Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of a million or more. I was specifically interested in the number of comments they received per post versus overall follower count. After all, it’s much harder to comment on something ... Read More about You Need to Get Personal on Social Media: Here’s How to do it if You’re Shy…

I had an experience last week that has me in reflection mode, especially when it comes to managing hard times and setbacks. I thought I’d share, since most of the time, that is the exact reason clients find me.  Here’s how I help them, and how I’ve managed my own setbacks. I hope it leaves ... Read More about Managing Professional Setbacks the Easy to Hard Way

I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in the awareness/discovery funnel phase for small to medium sized businesses (which are most businesses in the world). My hunch was so strong, in fact, that I started devoting more budget toward ... Read More about It’s True, Social Media is the “New” Discovery Tool