It’s not luck — it’s strategy. One of the most powerful tools I teach is the TRUTH Framework, and it’s designed to help you cut through the noise and truly connect with your audience. Here’s the problem:In marketing, we love to say, “Here’s how everyone else does it, and here’s how we’re ... Read More about Five Steps to Change How You Persuade

Ever find yourself stuck in a creative rut, staring at your screen, waiting for inspiration to strike, but coming up empty?Same here. Last week I was trying to generate ideas for a piece of content. I had every tool at my disposal: AI prompts, swipe files, past examples, but nothing was landing. ... Read More about Mindless Busyness is a Productive Part of Your Work

Let’s be honest: most people feel awkward speaking directly to a camera. But here’s the thing — face-to-camera videos are one of the most powerful forms of content you can create. And yet, so many people shy away from them. Why? The pressure to say the perfect thing, worry about how you look, ... Read More about How to Build Video Confidence in Five Minutes

Now that I caught your attention with my cute puppy, let’s talk about the most important marketing lesson that should guide every single thing you do. When you read it here, it seems obvious, but it’s amazing how often it gets fumbled in real life. About Rudy   Rudy is a Miniature ... Read More about The Most Important Marketing Lesson You’ll Ever Learn

Welcome to the new world of "zero-click" or "no-click" marketing, which is a shift in how audiences engage with online content. Whether scrolling through social media or searching on Google, users now get instant answers and entertainment without clicking on links. This means traditional ... Read More about Welcome to Zero-Click Marketing