One of the most common questions I hear from clients is, “Do I really have to show my face?” The short answer is yes. Why? Because the human face consistently outperforms logos, products, and generic visuals when it comes to building trust and making a lasting impression. Marketing research ... Read More about Faces Convert Better

Whether you're building your personal brand or growing your business, we all know storytelling is powerful. But there's one piece of the story puzzle that often gets overlooked: the obstacle. Compelling stories have you on the edge of your seat rooting for the main character to succeed and they ... Read More about The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I ... Read More about Do You Know Your Connection Rate?

It’s not luck — it’s strategy. One of the most powerful tools I teach is the TRUTH Framework, and it’s designed to help you cut through the noise and truly connect with your audience. Here’s the problem:In marketing, we love to say, “Here’s how everyone else does it, and here’s how we’re ... Read More about Five Steps to Change How You Persuade

Ever find yourself stuck in a creative rut, staring at your screen, waiting for inspiration to strike, but coming up empty?Same here. Last week I was trying to generate ideas for a piece of content. I had every tool at my disposal: AI prompts, swipe files, past examples, but nothing was landing. ... Read More about Mindless Busyness is a Productive Part of Your Work