Referral programs can be a game-changer, but let’s face it—yours might not be hitting the mark. Here’s why: Brand loyalists…
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When you speak to everyone you speak to no one, especially online
A while back I wrote about the importance of laser focusing on who your audience really is. After all, in…
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No one is born a writer
I always tell people that I am the most left-brained marketer I know. I love organizing things, crunching numbers, and…
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It’s time to take control of your online identity
Happy New Year! This week I want to highlight a big mistake that almost every individual makes online and in…
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You can put a bow on top online, too
On Monday Christmas came and went and wrapping paper flew through the living rooms of households worldwide. Packaging something and…
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Do this to stand out from the noise
The holidays are upon us and it’s a noisy world out there. Last week we talked about the value of…
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