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Marketing Simplified

The Results are in: It’s Time to Get on Camera

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I’m always honest to my clients… painfully honest if need be. I want them to trust me, so I always let them know when there is a red flag or problem. And here’s what I have been telling them for months:  You need to get on video or you’re missing a big opportunity.

In 2015, Nicola Mendelsohn, Director of Operations for Facebook in Europe, the Middle East and Africa, said that by 2021 Facebook would be all video and no text. Around the same time, Mark Zuckerberg said he hoped Facebook would be YouTube’s biggest competitor by 2022.

While I hold the personal opinion that innovation adoption takes even longer than most experts predict (read about the innovation curve to see why I hold this belief here), there is no doubt, (and I’ve kept it no secret), that video is a must for your digital marketing.

…And if you haven’t employed video into your marketing yet, it’s time. The results are in…

According to HubSpot, 81% of businesses used video marketing in 2019. HubSpot also found that 78% of people watched videos each week, while 55% of people watched videos each day.

According to the innovation curve I referenced above, by the time at least 34% of customers adopt a behavior, you should assume it’s here to stay and adopt it, too. This means that daily or weekly videos should be part of your marketing regular strategy.

Need more persuasion? According to eMarketer, in 2019, we spent an average of nine additional minutes daily on our phones compared to 2018. 2019 was also the first year that Americans spent more time on their phones daily than they did watching television. Seven-and-a-half out of ten of those Americans prefer video content versus other types.

If you add one more thing to your marketing strategy this holiday season, make it a video. A short “year in review” video would be perfect.

Nervous about how to set it up? Here’s five key steps:

  1. Face a window or light source.
  2. Look in the mirror and rehearse your content once or twice (but don’t rehearse so much that you sound too scripted).
  3. Use Facebook Live. While it may seem nerve wracking at first to “go live,” it’s truly the simplest and best bet for video beginners. Facebook Live optimizes your camera and lighting for you, it gives you priority in the newsfeed, people know it’s “live” so mistakes are forgivable, and you can download it later and recycle it on other platforms.
  4. Speaking of recycling it, be sure to download it and send it out to your list in an eblast… because email marketing is amazing (I know… I’m a broken record again).
  5. Keep going if you make a mistake. Remember, mistakes, especially “live,” are forgivable. Actually no, mistakes are preferable because they convert even better. Why is it that The Bachelor got so popular? We like to see imperfection on screen…

By the time 2020 comes to an end, will YOU finally get on video? Show me at [email protected]. I can’t wait to watch!

Marketing Blog

Rethinking AI: From Automation to Authentic Connection

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AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event. Think about it—when was the … Read More about Rethinking AI: From Automation to Authentic Connection

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“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
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“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
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“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

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“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

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OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
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“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

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“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

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Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

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“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

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“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
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