The Most Important Tip Of All

Uncategorized· Video

1 May 2020

Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all:

It’s okay to make mistakes.

In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the presses… but digital marketing turns that all upside down. It moves so fast, with so much content, it’s downright impossible to avoid imperfections.

I’ve mentioned before that a mistake here and there only promotes authenticity… and authenticity converts better than the buttoned-up stuff time and time again.

All too often I see people get paralyzed in needing perfection when really, it’s about implementation and consistency. This might sound like a very simple tip, but it’s truly the biggest hang-up I see in organizations’ digital marketing programs.

So—my parting words to you are these—let go, try your best, and watch the results come in.

I can’t tell you how much I’ve enjoyed this tip streak with you. As I mentioned yesterday, I have a comprehensive digital marketing course, which you can learn about at this link.

Good luck and I can’t wait to see what you do with your marketing next!

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“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

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Optometrist

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student and business owner

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DOWNTOWNNORCAL

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OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

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Claire Tauzer

CO-OWNER, TAUZER APIARIES

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WATTS-WOODLAND AIRPORT

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Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

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Lorraine Beaman

FOUNDER, INTERVIEW2WORK

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Executive Director, Davis Community Meals and Housing