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Marketing Simplified

20 Words to Ditch Forever

Uncategorized

30 May 2024

Plastic is as bad for your copy as it is for the environment. A few months ago, I encouraged you to ditch plastic words (words that have general, conflicting, and/or many meanings) for more specific words in your marketing. This precision cuts through the noise and creates clarity for your ... Read More about 20 Words to Ditch Forever

Imagination is Killing your Sales

Uncategorized

8 May 2024

When was the last time you asked a consumer to “imagine what it would be like if…”  Undoubtedly you have done it before (we all have), maybe even recently. It’s a common content marketing tactic, and usually a mistake because abstraction is hard to imagine.  Here’s what I ... Read More about Imagination is Killing your Sales

Impostor Syndrome: Ghost it in Your Marketing

Uncategorized

23 Apr 2024

Walking into a room filled with important individuals, the voice of doubt echoed loudly in my mind. "I DON’T BELONG HERE," it screamed. My heart started beating faster as I looked around the room. Elected officials. CEOs. Executive Directors. Community Leaders. Despite my inner turmoil, I pushed ... Read More about Impostor Syndrome: Ghost it in Your Marketing

The Best Leads are Owned Ones

Uncategorized

16 Apr 2024

You own fewer of your leads than you think. This is because many companies and individuals define their digital and social media success based on where they end up on search results and how many followers they have on various platforms. But are those leads really indicative of success? I think of ... Read More about The Best Leads are Owned Ones

Digital Marketing Without Google Cookies

Uncategorized

26 Mar 2024

Google has begun blocking cookies for 1% of its users, with a larger-scale roll out of complete elimination of third-party cookies by the end of Q3, 2024. This change was initially announced when Apple iOS changed its privacy tracking from an opt-out to an opt-in in 2021, but the implementation date ... Read More about Digital Marketing Without Google Cookies

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Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Faces Convert Better
  • The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)
  • Do You Know Your Connection Rate?
  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work

Marketing Blog

Faces Convert Better

May 23, 2025 By Vanessa Errecarte Leave a Comment

One of the most common questions I hear from clients is, “Do I really have to show my face?” The short answer is yes. Why? Because the human face consistently outperforms logos, products, and generic visuals when it comes to building trust and making a lasting impression. Marketing research is clear on this:👤 Faces foster … Read More about Faces Convert Better

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
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