Political campaign season is in full swing and inevitably, there are many scandals and crises. The most recent is the apparent plagiarism of Michelle Obama's 2008 DNC remarks by Melania Trump. Meredith McIver, a long-time Trump Organization staffer recently issued an apology, taking full ... Read More about The art of a well thought out apology
Twitter Updates
We've long been frustrated about having to either risk security to shorten links or waste characters by displaying original links. We applaud and welcome these changes by Twitter. Perhaps the most interesting component to these changes are the analytics and ad optimization through t.co. We'll watch ... Read More about Twitter Updates
Mother’s Day: Business is Personal
Mother's Day is May 8th and there's still time to use it in your marketing endeavors. If you are a brick and mortar business or retail focused business, the ideas are endless... from special promotions to simply handing out a rose to every mom who comes in that day. Are you a B2B company or can't ... Read More about Mother’s Day: Business is Personal
Mobile SEO
We have a client who is (rightfully) very interested in SEO. Among the many SEO aspects we've discussed is mobile... and this is a biggie. Just shy of a year ago, Google expanded its use of mobile friendliness as a ranking signal for websites. This came as a benefit to its stock and because in ... Read More about Mobile SEO
Why engaging your followers on social media pays off!
Engagement pays off. Remember the Ice Bucket Challenge for ALS? Millions of people who likely had never heard of ALS took to their social media accounts and posted videos of themselves dumping icy-cold water on their heads. In fact, there was enough attention drawn to the cause to total $100 ... Read More about Why engaging your followers on social media pays off!