Blog | Marketing Simplified - Part 30

The Marketing Forecast for 2017

12 Jan 2017

Nearly half of the world’s population uses the internet either on a mobile device or a computer. Because of this, digital marketing is expected to play and even bigger role in 2017 than it did in 2016. Hold onto your smart phone as we explore the digital trends predicted to be big in 2017. (1) ... Read More about The Marketing Forecast for 2017

How to bring holiday flair to your social media accounts

9 Dec 2016

Before you whip up the eggnog, frost the sugar cookies or decorate your tree, let's talk about bringing Christmas flare to your social media accounts. As stated before in this blog, social media is a fantastic way to create free advertising through content that engages potential customers and ... Read More about How to bring holiday flair to your social media accounts

How to be surprised and thrive

5 Dec 2016

Ten years ago, taxi-cabs were still being hailed and movie rental places were the place to be on a Saturday night with your family in tow. And now, a new generation of multi-billion dollar companies including Uber, Netflix and AirBnB have over taken the taxi-cab, movie rental and hotel industries. ... Read More about How to be surprised and thrive

The Art of Brand Naming

30 Nov 2016

"A rose by any other name would still smell as sweet," is perhaps one of the most famous lines written by William Shakespeare. In it, he writes that a name is just a name, but names have great power according to modern psychology. Indeed, they can make or break a brand or product. Good names ... Read More about The Art of Brand Naming

How Hidden Designs Can Boost Brand Engagement

8 Nov 2016

Remember when quarters started showing up in your pockets commemorating our 50 states? Did you all of a sudden look twice at your coins? A lot of folks did-- profiting the federal government three billion dollars (so far) in coins that collectors have taken out of circulation. What little thing can ... Read More about How Hidden Designs Can Boost Brand Engagement

Make this Tweak and Improve your Engagement

January 9, 2025 By Vanessa Errecarte Leave a Comment

One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of giving directives. Questions invite your … Read More about Make this Tweak and Improve your Engagement

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing