Many business owners come to Erreco Strategies because they are too intimate with their product and feel they need help creating a message that will resonate with and excite their target audience. We always start by asking if they've listened to their customers. Effective conversion is a two-step ... Read More about The ROI of Simple Messaging

When I help clients plan their marketing strategy, I always tell them to think about how each marketing function they embark upon is tied to their bottom line and to make decisions accordingly. Note:  Your organization's bottom line is tied to customer conversions in the form of a purchase, a ... Read More about Tips for developing excellent content marketing that bolsters your bottom line

At Erreco Strategies we get many requests from businesses about how they want to hone their online presence and use it to attract more customers. While this is undoubtedly important in this age of fast-paced technology and ever-revolving apps, it is important to remember that the crux of marketing ... Read More about Build a loyal customer base through the power of human emotion

Nearly half of the world’s population uses the internet either on a mobile device or a computer. Because of this, digital marketing is expected to play and even bigger role in 2017 than it did in 2016. Hold onto your smart phone as we explore the digital trends predicted to be big in 2017. (1) ... Read More about The Marketing Forecast for 2017

Before you whip up the eggnog, frost the sugar cookies or decorate your tree, let's talk about bringing Christmas flare to your social media accounts. As stated before in this blog, social media is a fantastic way to create free advertising through content that engages potential customers and ... Read More about How to bring holiday flair to your social media accounts