Breezy fall temperatures are dipping low each night and the crunch of orange, crackly leaves are tickling the soles of our shoes. What does this mean? It's fall! But what does this really mean? It's time to set a few extra year-end marketing goals! Here are three of my favorite "add-on" strategies ... Read More about Icing on the end-of-year cake

For some tourism oriented businesses, summer is an incredible time of year. For many businesses, however, sales slump as customers leave for summer getaways or stay home because of the heat. Instead of rushing to place your products on sale to lure customers out of their air-conditioned homes to ... Read More about What to do if your sales slump in the summer

Many business owners come to Erreco Strategies because they are too intimate with their product and feel they need help creating a message that will resonate with and excite their target audience. We always start by asking if they've listened to their customers. Effective conversion is a two-step ... Read More about The ROI of Simple Messaging

When I help clients plan their marketing strategy, I always tell them to think about how each marketing function they embark upon is tied to their bottom line and to make decisions accordingly. Note:  Your organization's bottom line is tied to customer conversions in the form of a purchase, a ... Read More about Tips for developing excellent content marketing that bolsters your bottom line

At Erreco Strategies we get many requests from businesses about how they want to hone their online presence and use it to attract more customers. While this is undoubtedly important in this age of fast-paced technology and ever-revolving apps, it is important to remember that the crux of marketing ... Read More about Build a loyal customer base through the power of human emotion