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Marketing Simplified

Happy Friday

Email Taken Up A Notch

Uncategorized· Video

17 Apr 2020

Last week I shared with you how effective email marketing can be for your organization. This week, we’re going to take it up a notch. You made some very powerful posts this week and built highly effective digital infrastructure. In this week’s email, I want you to highlight that as much as ... Read More about Email Taken Up A Notch

Download Video screen shot

Recycling Is Not Just For Plastic Bottles

Uncategorized· Video

16 Apr 2020

As you probably gathered on Tuesday, I LOVE Facebook live. And one of the main reasons I love it is because it’s so easy to recycle one live video and make it work for you again and again. If you go to the Facebook Live video post you created on Tuesday and expand it, you will see an option to ... Read More about Recycling Is Not Just For Plastic Bottles

five stars

Do you want proof of that? (Yes, we usually do…)

Uncategorized· Video

15 Apr 2020

Remember on Monday I told you that I would explain the other leading marketing principle when it comes to increasing conversions? Wait no longer… “social proof” is the other ingredient to incredibly effective marketing. Social proof basically means that if someone has had a good experience, you ... Read More about Do you want proof of that? (Yes, we usually do…)

Facebook live screen shot

Boost your visibility by 1200%–not a typo

Uncategorized· Video

14 Apr 2020

Have you been scared to try video? If so, you’re not alone! It’s intimidating to get on camera and imagine delivering your message. But… Facebook Live makes that a lot easier. When you go “live” on video it takes a lot of pressure off. Why? It’s live… so no one expects you to be perfect. In fact, ... Read More about Boost your visibility by 1200%–not a typo

shopping cart with toilet paper

Scarcity for the Win

Uncategorized· Video

13 Apr 2020

How many times have you ran out to get something because you were told there is a limited supply? Do you love your limited edition (fill in the blank here) because not many people can say they have it? This is scarcity at work… and it works really well. In fact, scarcity is one of two leading ... Read More about Scarcity for the Win

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Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Do You Know Your Connection Rate?
  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work
  • How to Build Video Confidence in Five Minutes
  • The Most Important Marketing Lesson You’ll Ever Learn

Marketing Blog

Do You Know Your Connection Rate?

May 9, 2025 By Vanessa Errecarte Leave a Comment

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate:  Engagement ÷ Impressions … Read More about Do You Know Your Connection Rate?

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
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