It’s Friday and if you remember the last two Fridays, we’ve focused on sending an email blast once a week. Today is no different… we are going to send an email, but you have more skills and content to share than you did when we started. This week, I want you to share a link to the white paper you ... Read More about Elevating Email Marketing
A Simple Approach to SEO
Enhancing Search Engine Optimization (SEO) is by far one of the most common questions I get asked and my favorite strategy for Improving Search Engine Optimization is awareness. I’ll explain what I mean… Getting people to click on your website is the number one way to improve Search Engine ... Read More about A Simple Approach to SEO
Be part of the 2% and stand out
For most businesses, focusing on Facebook and email marketing, with Instagram added for B2C businesses is a good place to start. However, many B2B businesses have asked me, “What’s the best tool for me?” In addition to Facebook and email marketing, I recommend LinkedIn… not for direct marketing ... Read More about Be part of the 2% and stand out
Do It Again
Last week we learned a lot about Facebook Live. Today, my tip is simple: Do it again. Remember my very first tip? I said that the most important key to success online is consistency. This week, if applicable to your business, try going live on Instagram as well. After you make your live video, ... Read More about Do It Again
Ask for Engagement and you Shall Receive
The hardest thing (by far) to achieve online is engagement. It’s one thing to show up in an ideal customer’s feed, but a whole other thing to get that ideal customer to engage with the content you put online. Whenever possible, I recommend overcoming this by simply ASKING for engagement. But… for ... Read More about Ask for Engagement and you Shall Receive
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