Blog | Marketing Simplified - Part 17

Will you please tell me a story?

29 Jan 2021

We all love a good story… 22 times more than any fact we could ever hear. This theory was originally credited to Cognitive Psychologist Jerome Bruner and is now taught in innovation labs around the U.S. To prove his theory, think back to a day that you enjoyed a long time ago (at least five years ... Read More about Will you please tell me a story?

What does a bundle of nerves have to do with marketing?

22 Jan 2021

When I became a mom for the first time, I thought I’d developed superpowers. It didn’t matter how loud of an environment I was in, how sound asleep I was, or how many competing voices or cries there were. When my child cried, I could hear it from a mile away. Little did I know that I had these ... Read More about What does a bundle of nerves have to do with marketing?

Change One Thing and Change Everything

14 Jan 2021

I spend a lot of time on this blog talking about how you can improve your marketing but what happens when things go wrong? I’ll never forget in business school when I was a team lead for our capstone consulting project. One day all the team leads participated in a simulated leadership challenge. ... Read More about Change One Thing and Change Everything

Trends for 2021: Part II

8 Jan 2021

Last week I discussed with you the marketing trends that will remain unchanged in 2021. If you haven’t had a chance to read that yet, please find it here. Now for a few changes I will be keeping an eye on in 2021 and how you can prepare: Organic Content might gain new importance on Facebook ... Read More about Trends for 2021: Part II

Marketing Trends for 2021: Part 1

1 Jan 2021

The new year always brings with it hope—and this year is definitely no exception. For many of us “out with the old and in with the new” becomes a reality as we resolve to do things differently, try new things, and achieve new goals. When it comes to marketing, I notice that January 1st is no ... Read More about Marketing Trends for 2021: Part 1

Why Micro Influencers Have Excellent ROI

February 7, 2025 By Vanessa Errecarte

In the world of marketing, bigger isn’t always better. While many brands chase influencers with massive followings, there’s an overlooked group making a huge impact—micro influencers. These are creators with 1,000 to 10,000 followers who have built strong, engaged communities. And the best part? Their audiences trust them. Why? Because smaller audiences = more trust. … Read More about Why Micro Influencers Have Excellent ROI

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

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Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

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Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

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Tracy Fauver

Executive Director, Davis Community Meals and Housing