Blog | Marketing Simplified - Part 17

2021 Trends Reveal its Still About the Classics

Uncategorized· Video

9 Apr 2021

I’ve been waiting anxiously for this day and it finally came yesterday—Pew Research announced its results for its annual social media usage survey. While I look forward to these results every year, I was especially excited to see if there were big differences this year, given the way the pandemic ... Read More about 2021 Trends Reveal its Still About the Classics

You CAN buy your way out of this one

Uncategorized· Video

25 Mar 2021

You’ve heard me say it again and again. Video will give your digital brand an incredible boost. So why are you still so hesitant? Simple. If we wanted to be on video all the time, we would have gone into acting. But the truth is, most of us aren’t fans of making videos, let alone seeing ourselves ... Read More about You CAN buy your way out of this one

2020 Business of the Year Award

19 Mar 2021

Two weeks ago, I told you I was working on something special. Today, I am honored and excited to tell you that I won the 2020 Davis Chamber of Commerce Business of the Year award. I’d like to share the speech I was working on with you because there is a special message in it for all of you as we ... Read More about 2020 Business of the Year Award

The Marketing 101 Rule We Love to Break

12 Mar 2021

These quotes really resonate with me: “Busy can be healthy.” “We believe that the refrigerator is the best medicine cabinet.” These are just a couple of quotes that continue to draw me into the meal delivery service I’ve been researching. You see, I am a health nut and am currently in a rut ... Read More about The Marketing 101 Rule We Love to Break

What the iOS IDFA Opt-Out Means for Your Paid Traffic

26 Feb 2021

Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.” It’s the mobile phone version of an IP address, assigned to each phone by Apple. Like an IP address, your personal information is not attached to the data being tracked… but your search ... Read More about What the iOS IDFA Opt-Out Means for Your Paid Traffic

Do You Know Your Connection Rate?

May 9, 2025 By Vanessa Errecarte Leave a Comment

Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using a metric I created that I call the Connection Rate: Engagement ÷ Impressions … Read More about Do You Know Your Connection Rate?

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing