Simple. If we wanted to be on video all the time, we would have gone into acting. But the truth is, most of us aren’t fans of making videos, let alone seeing ourselves on camera.
But I have good news… you can buy your way out of this dilemma.
Here’s a way to toe wet…
In the same way you can purchase stock photos, you can also purchase stock footage. Is it as effective as our real, authentic brands and selves? Of course not. Is it better than no video at all? For sure!
Take a look at the video of the rainbow on the window compared to the still photo. Which one would make you stop your scroll?
My favorite stock photo site is Shutterstock but there are others… Adobe Stock and iStock sell footage as well.
Now the secret is out… even if you’re camera shy you now have a way to incorporate video into your digital marketing.