Blog | Marketing Simplified - Part 15

What the iOS IDFA Opt-Out Means for Your Paid Traffic

26 Feb 2021

Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.” It’s the mobile phone version of an IP address, assigned to each phone by Apple. Like an IP address, your personal information is not attached to the data being tracked… but your search ... Read More about What the iOS IDFA Opt-Out Means for Your Paid Traffic

Are You Selling the Right Thing?

19 Feb 2021

Back when in-person events were possible, I knew I wanted a new dress for an upcoming event. I wasn’t going to walk out of the boutique without it. The manager came over to me and asked me about the event. I described its formality. I described all the people I was excited to see there. I described ... Read More about Are You Selling the Right Thing?

Is Your High Conversion Rate Actually a Problem?

12 Feb 2021

Valentine’s day is around the corner, and they say love is blind, but no one ever talks about how blinding engagement and conversion rates can be… until now. I’ll never forget the frustrated phone call I received from a business owner a few years ago. She was so puzzled. Her email marketing open ... Read More about Is Your High Conversion Rate Actually a Problem?

We forget EVERYTHING

5 Feb 2021

When is the last time you gave someone a list of things to do and what was the outcome? The reason I ask this is because as humans we really cannot remember more than four things at once, especially if they are verbal things. In fact, in medical schools across the nation, doctors are trained ... Read More about We forget EVERYTHING

Will you please tell me a story?

29 Jan 2021

We all love a good story… 22 times more than any fact we could ever hear. This theory was originally credited to Cognitive Psychologist Jerome Bruner and is now taught in innovation labs around the U.S. To prove his theory, think back to a day that you enjoyed a long time ago (at least five years ... Read More about Will you please tell me a story?

Rethinking AI: From Automation to Authentic Connection

December 13, 2024 By Vanessa Errecarte Leave a Comment

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event. Think about it—when was the … Read More about Rethinking AI: From Automation to Authentic Connection

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing