Remember when I told you that we are inundated with so much information that we read or hear the equivalent of 105,000 words in a 12-hour timeframe?
The reason I told you that was because I stressed the importance of authenticity, consistency, and yes, redundancy in your content. The truth is, to give your consumer enough touches in this frenzied world of information, you need to master the art of saying the same thing over and over again. As a result, your content is probably going to feel dull at some point.
Here’s a quick fix:
Use old content and reshape it using a question.
Here’s a past social media post of mine:
“Happy Friday! In the comments below, please list your proudest accomplishments this week and how you intend to celebrate them this weekend.”
Here’s how I can reuse it by framing it as a question:
“What accomplishment are you most proud of this week? Comment below and don’t forget to take a moment to celebrate it this weekend!”
I know that it doesn’t seem like a big difference, but if you take all of your past content and reframe it simply by using more questions, two things will happen:
- You’ll get twice as much content as you had before to help you stay consistent (and redundant) enough to achieve the amount of touches your information-overloaded ideal customers need to notice you.
- You’ll start adding answers to your own questions, which will make your repurposed content more authentic. For example, I could have added a sentence to the post above saying, “I’ve done a lot of ‘thinking work’ on a new project this week and it’s been intense but rewarding.” I could also highlight a client’s accomplishments by saying, “One of my clients broke a record for new business this week and I am extremely proud of our efforts.”
Once you start answering and asking questions from past content, you will realize that the possibilities to say the same thing over and over are more abundant (and even more fun) than you thought. After all, bestselling authors use one major tool to produce their amazing content: Prompts. And… what are prompts? Questions.