Blog | Marketing Simplified - Part 11

Here’s why you should treat your marketing like animal print

24 Sep 2021

As marketing moves more and more to the digital space, it’s tempting to get caught up in new trends and technology but today I want to talk to you about a rule of thumb that will guarantee conversions, regardless of what platforms you’re using. If you’d like to watch this in video form, click ... Read More about Here’s why you should treat your marketing like animal print

Let’s Get Personal

17 Sep 2021

When you buy a product or service, are you doing it for the actual product or service or what it will bring to your life or the lives of people you care about? Chances are, you answered the later… We buy the sweater because we want our friends to think we look stylish. We buy the fancy cheese to ... Read More about Let’s Get Personal

If You Don’t Have a Trigger, Create One

3 Sep 2021

Working out has been a regular and consistent part of my life for decades. Getting a near-daily workout is so important to me that I am willing to set my alarm for the wee hours to make sure I get it done. If I don’t get it done before the world wakes up, I sacrifice a different part of my day to do ... Read More about If You Don’t Have a Trigger, Create One

Do you own your data?

20 Aug 2021

In February I reported to you that Apple was launching an opt in/out campaign for third party data tracking. Apple calls it the ATT campaign (App Tracking Transparency). In short, many apps (like Facebook, Instagram, etc.) use what is called an “Identifier for Audiences” which tracks information ... Read More about Do you own your data?

Are you giving potential customers a place to go?

6 Aug 2021

When I was little, my grandma’s next door neighbor worked in retail marketing. It was his job to consult with and ultimately arrange stores so that customers were drawn to inventory that needed to be moved, brands that were launching, promotions that were happening, and more. I was fascinated that ... Read More about Are you giving potential customers a place to go?

Rethinking AI: From Automation to Authentic Connection

December 13, 2024 By Vanessa Errecarte Leave a Comment

AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the American Marketing Association’s EVOLVE event. Think about it—when was the … Read More about Rethinking AI: From Automation to Authentic Connection

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

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student and business owner

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DOWNTOWNNORCAL

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Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

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Claire Tauzer

CO-OWNER, TAUZER APIARIES

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WATTS-WOODLAND AIRPORT

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Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

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Lorraine Beaman

FOUNDER, INTERVIEW2WORK

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Tracy Fauver

Executive Director, Davis Community Meals and Housing