Blog | Marketing Simplified - Part 11

Five Steps to High-Converting Content

21 Oct 2021

Earlier this week I spotted a high-level trend in my own analytics: My audience (you) really like it when I talk about content marketing. I understand why … content IS king (or queen). Without it, we just have tools… and a blank Instagram ad doesn’t sell. In fact, as you can see in the picture ... Read More about Five Steps to High-Converting Content

This Branding Mistake is Easy to Overlook on Google

15 Oct 2021

The value of being at the top of a Google search is no secret. I can’t name a single client who hasn’t asked me how to improve their Google ranking or how to hold onto the top spot. Search Engine Optimization (SEO) are the unpaid actions we take to ensure that our company’s page ranks at the top ... Read More about This Branding Mistake is Easy to Overlook on Google

Are you in control of your brand?

1 Oct 2021

Yesterday Dollar Tree announced that it will be raising prices above $1 on some items, citing a labor shortage, supply chain issues, and customer demand for variety. Given the current business climate in which they need to operate and compete I can’t blame the Dollar Tree, but I can blame ... Read More about Are you in control of your brand?

Here’s why you should treat your marketing like animal print

24 Sep 2021

As marketing moves more and more to the digital space, it’s tempting to get caught up in new trends and technology but today I want to talk to you about a rule of thumb that will guarantee conversions, regardless of what platforms you’re using. If you’d like to watch this in video form, click ... Read More about Here’s why you should treat your marketing like animal print

Let’s Get Personal

17 Sep 2021

When you buy a product or service, are you doing it for the actual product or service or what it will bring to your life or the lives of people you care about? Chances are, you answered the later… We buy the sweater because we want our friends to think we look stylish. We buy the fancy cheese to ... Read More about Let’s Get Personal

Make this Tweak and Improve your Engagement

January 9, 2025 By Vanessa Errecarte Leave a Comment

One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by asking questions instead of giving directives. Questions invite your … Read More about Make this Tweak and Improve your Engagement

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing