We have a client who is (rightfully) very interested in SEO. Among the many SEO aspects we've discussed is mobile... and this is a biggie. Just shy of a year ago, Google expanded its use of mobile friendliness as a ranking signal for websites. This came as a benefit to its stock and because in ... Read More about Mobile SEO
Engagement pays off. Remember the Ice Bucket Challenge for ALS? Millions of people who likely had never heard of ALS took to their social media accounts and posted videos of themselves dumping icy-cold water on their heads. In fact, there was enough attention drawn to the cause to total $100 ... Read More about Why engaging your followers on social media pays off!
Happy Thanksgiving! We are thankful for our clients who trust us to achieve their goals. Thank you for the opportunities! If you have a product based business that relies heavily on digital marketing, here is one of our favorite blog posts of the year: The Ten Best Holiday Marketing Strategies ... Read More about At Erreco Strategies, we are thankful for digital marketing and most of all, our clients
Choosing the most effective tags and keywords can be a complicated and labor-intensive project. We often end up with 200-300 row spreadsheets in our quest to advise clients on the most effective combinations. If you lack the time or manpower to do a rigorous analysis of optimal keyword combinations ... Read More about SEO Optimization Shortcut
Never overlook resources that are already under your fingertips. Are you spending time trying to get your employees off social media sites while they are at work? Why not train them to promote your company's posts and tweets while they are perusing their social sites? Before you know it, you will ... Read More about Your (un)official marketing staff