AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people,…
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Your Product is Not Your Offer
For the holidays, I am bringing back my favorite reminder that will help you differentiate offer from all the noise…
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The Moment of Choice and why Marketers Often Get it Wrong
Think back to the last big decision you made, and then the last small one. You might think you spent…
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Sell Better with Added Value
It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing…
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The Magic of Face-to-Camera Videos
One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of…
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You Need to Get Personal on Social Media: Here’s How to do it if You’re Shy…
Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of…
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