Welcome to the new world of “zero-click” or “no-click” marketing, which is a shift in how audiences engage with online content. Whether scrolling through social media or searching on Google, users now get instant answers and entertainment without clicking on links. This means traditional calls-to-action like “click here” or “opt in” are becoming less effective. Users just don’t want to leave the scroll.
So, how do you capture leads in this click-resistant era?
Here’s a powerful strategy to implement:
1. Place your URL in large, easy-to-read text in your video or content topic to make it effortlessly accessible.
2. Encourage viewers to screenshot it, saving it in their personal space—their camera roll—where they can revisit it on their own terms.
3. Use a QR code to provide an even easier way for users to engage when they are ready, making your content more memorable and actionable.
By taking thee steps, you shift your call-to-action from fleeting social media engagement to a space they control and visit often, increasing the likelihood of return visits. The marketing landscape is changing, and those who adapt will thrive. Try this approach and see if it boosts your lead generation.
