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Marketing Simplified

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Recycling Is Not Just For Plastic Bottles

Uncategorized· Video

As you probably gathered on Tuesday, I LOVE Facebook live. And one of the main reasons I love it is because it’s so easy to recycle one live video and make it work for you again and again.

If you go to the Facebook Live video post you created on Tuesday and expand it, you will see an option to download the video to your computer in the menu dropdown on the upper right or the post. (See photo at right.)

Once you download the video to your computer, it’s a video you own forever with several possibilities. Here are three good ones to consider:

  1. Start a YouTube channel. While YouTube is not a leading way to promote a business or nonprofit, it is good for SEO. Additionally, having a video up on YouTube means you can link it to other types of media, which leads to #2.
  2. Start a video blog. Each week, make a Facebook Live video, write a short description, and put it up on a blog. It takes a fraction of the time as a written blog, but still adds the same marketing value (the dip on SEO for written words is made up for in the increased engagement and reduction of website bounces that video achieves).
  3. Link to your live videos in your weekly emails. You can either link to it on YouTube, your blog (if you decided to act on #2), or directly to it on Facebook. Regardless, as discussed last week, emails are a great way to reach your potential customers and videos make them even more powerful.

Now, since I want you to come away from this 20 day tip streak with daily or near daily posts, let’s close by making a social media post for today. Last Thursday, we discussed “throwback Thursday” posts and hashtags. This Thursday, I recommend making a throwback Thursday post again, but this week try sharing a memory of when business was bustling. Use a photo that shows lots of people in your store or restaurant, of maybe even you at a big event and let people know that you can’t wait to get back to that in a safe and modified way. Not only is this post relevant to the times, it gives your fans and followers much-needed hope that life will get back to normal someday.

I’ll be back tomorrow with DAY TEN (can you believe we’re almost half way done?) of the tip streak. In the meantime, don’t forget to download and recycle your videos! If you need a guide that explains step-by-step how to start a YouTube channel and upload a videos to it, email me at [email protected].

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