Optimization Q & A

27 Nov 2018

It’s the last Tuesday of the month which means today’s livestream is a Q & A. This week we’re focusing on questions about getting your content seen by more of your ideal customers since we’ve been discussing that topic for the past few weeks. The three questions that we picked to address today are:

1) Google Analytics says that most my traffic comes from desktop. Does this mean that I should try sending emails at times other than the lunch hour and evening prime time as you discussed a few weeks ago?
(This answer might surprise you.)

2) I’ve tested several different days and times to send my emails but my open rate is still flat around 15%. What else can I do?
(Be sure to tune into the two key pointers I give you in this answer.)

3) Should I even bother with holiday promotions? It seems so hard to get noticed online during this time of year.
(I share one of my favorite win-win strategies in this answer.)

Next month (wow November went fast), I will be hosting a video challenge on my weekly livestreams. I want you all to be comfortable producing video content by the end of 2018 because it’s such an important way to get your content seen by your ideal customers. I am going to dispel all the myths about what it takes to produce a good video and give you pointers about how to make great videos, ASAP.

Thanks for tuning in and keep the questions coming at [email protected]. Even if I don’t have time to address yours on the livestream, I try to answer each one I get via email.

« My Win-Win Holiday Visibility Strategy

Be on Prime Time Before the End of 2018 »

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