If your content is getting dull, ask more questions

16 Jul 2021

Remember when I told you that we are inundated with so much information that we read or hear the equivalent of 105,000 words in a 12-hour timeframe?

The reason I told you that was because I stressed the importance of authenticity, consistency, and yes, redundancy in your content. The truth is, to give your consumer enough touches in this frenzied world of information, you need to master the art of saying the same thing over and over again. As a result, your content is probably going to feel dull at some point.

Here’s a quick fix:

Use old content and reshape it using a question.

Here’s a past social media post of mine:

“Happy Friday! In the comments below, please list your proudest accomplishments this week and how you intend to celebrate them this weekend.”

Here’s how I can reuse it by framing it as a question:

“What accomplishment are you most proud of this week? Comment below and don’t forget to take a moment to celebrate it this weekend!”

I know that it doesn’t seem like a big difference, but if you take all of your past content and reframe it simply by using more questions, two things will happen:

You’ll get twice as much content as you had before to help you stay consistent (and redundant) enough to achieve the amount of touches your information-overloaded ideal customers need to notice you.
You’ll start adding answers to your own questions, which will make your repurposed content more authentic. For example, I could have added a sentence to the post above saying, “I’ve done a lot of ‘thinking work’ on a new project this week and it’s been intense but rewarding.” I could also highlight a client’s accomplishments by saying, “One of my clients broke a record for new business this week and I am extremely proud of our efforts.”

Once you start answering and asking questions from past content, you will realize that the possibilities to say the same thing over and over are more abundant (and even more fun) than you thought. After all, bestselling authors use one major tool to produce their amazing content: Prompts. And… what are prompts? Questions.

Ask away!

« Strategic Facebook move indicates it’s time to get SMS marketing savvy

Why do you think you should buy now? »

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson

student and business owner

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison

DOWNTOWNNORCAL

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver

Executive Director, Davis Community Meals and Housing