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How to be surprised and thrive

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5 Dec 2016

Ten years ago, taxi-cabs were still being hailed and movie rental places were the place to be on a Saturday night with your family in tow.

And now, a new generation of multi-billion dollar companies including Uber, Netflix and AirBnB have over taken the taxi-cab, movie rental and hotel industries. They thrive because of risk and are known as disruptive companies because they disrupt old ways of commerce.

They are transforming the economy into one that is more based on fluid, unspecialized labor that individuals can do on a freelance or contract basis.

At Erreco, we loved this interview with Tania Luna, a Suprisologist, featured in The Washington Post. Luna helps companies embrace the silver lining of change.

Luna states that learning how to prosper in ambiguity and uncertainty is critical for workers and companies regardless of whether they are disruptive companies or brick and mortar businesses.

Surprise is also critical for individuals to live fruitful lives — think of your most memorable moments — how many of them involved the delight of surprise?

 To deal with uncertainty in the marketplace, Luna suggests that companies look at surprise as an opportunity rather than as a threat — embracing this mindset involves embracing change and understanding that nothing is permanent. Life is temporal, life is fleeting and what worked for your business yesterday may not work today, but run away with your creativity and devise an even better strategy. Allow your surprises to be a moment of growth.

She encourages company executives to be attune to what is happening with the market — be present with ambiguity and just listen to it, don’t react hastily.

And she states that it is important to  be transparent with your workers and your shareholders. Make sure everyone knows about your business goals, priorities and struggles so that when you are moving at a fast speed, members of your organization have more autonomy to make decisions that will benefit your company. This transparency also builds trust, respect and company loyalty. She also notes that more information means more security in a time of insecurity. Nothing incites panic like a lack of communication.

Luna used to be a control freak until she embraced the art of surprise. The Washington Post quotes her saying, “I may feel more secure if I plan everything, control everything. But I’ll feel more joyful, connected and alive if I embrace the things around me that I can’t control or predict.”

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Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

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Testimonials

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“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
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“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

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“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
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Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
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“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
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