We’re deep into New Year’s Resolution season, so it’s time for a fresh start!
Sound familiar?
There’s something magical about the idea of a fresh start. Marketers know this—that’s why you see messages like this everywhere.
But let’s be honest… those slogans don’t always grab our attention. If fresh starts are so appealing, why don’t these messages work?
👉 Because people don’t know how to picture something they’ve never experienced.
Think about it—how often do you see marketing messages asking you to imagine yourself healthier, wealthier, or more successful? If you’ve never been there before, how can you truly relate?
The key to effective messaging isn’t vague transformation—it’s creating an emotional connection with something familiar.
Instead of telling your audience to imagine an abstract future, take them back to a moment they’ve already experienced.
Example:
✔️ “Remember the last time you ran up the stairs without feeling out of breath?”
✔️ “Or the last time you looked in the mirror and felt truly confident?”
When you anchor your message in the past, you make it real. You give your audience something concrete to hold onto—and that’s what creates true emotional connection.
So if you want your New Year’s messaging to actually work, here’s the formula:
✅ Define the transformation.
✅ Make it relatable.
✅ Take your audience back before you take them forward.
A fresh start doesn’t live in the future—it starts in the past.
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