Email Taken Up A Notch

Uncategorized· Video

17 Apr 2020

Last week I shared with you how effective email marketing can be for your organization. This week, we’re going to take it up a notch.

You made some very powerful posts this week and built highly effective digital infrastructure. In this week’s email, I want you to highlight that as much as possible.

First, open with your throwback Thursday post. Let people know that you are missing them and you can’t wait to see them again when it is safe to do so. Make sure they feel the same hope you gave them in yesterday’s post.

Then, tell them you have a video that you want to make sure they see. Describe what it’s about and link to YouTube, your blog, or the original Facebook post.

Finally, let folks know how much you love serving them through your organization and that you were flattered to receive the following testimonial during these harder times. Then, share the testimonial you posted on Wednesday.

Close your email by reminding people how you are doing business right now (i.e. maybe you are still open for takeout or appointments by Zoom) and then let them know that you’ll drop in their inbox with updates again next week.

When you finish the email, make a post similar to last Friday’s where you drove people to check their email via social media or sign up if they weren’t already on your list.

Congratulations on making it through another week of our tip streak. Next week, I will show you how to use your social media, email and website dashboards that are already built in to see what’s working the best and we’ll use that to form our next digital marketing actions.

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The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)

May 15, 2025 By Vanessa Errecarte Leave a Comment

Whether you’re building your personal brand or growing your business, we all know storytelling is powerful. But there’s one piece of the story puzzle that often gets overlooked: the obstacle. Compelling stories have you on the edge of your seat rooting for the main character to succeed and they achieve that with a setback. This … Read More about The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick

Optometrist

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Ryan Wilson

student and business owner

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DOWNTOWNNORCAL

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Meaghan Likes

OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer

CO-OWNER, TAUZER APIARIES

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts

WATTS-WOODLAND AIRPORT

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent

PRINCIPAL, LISTENINK

Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman

FOUNDER, INTERVIEW2WORK

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Tracy Fauver

Executive Director, Davis Community Meals and Housing