Remember on Monday I told you that I would explain the other leading marketing principle when it comes to increasing conversions? Wait no longer… “social proof” is the other ingredient to incredibly effective marketing. Social proof basically means that if someone has had a good experience, you likely will have one too if you do what they do. Even though social proof is extremely effective, we often forget to use it because we are busy trying to sell ourselves rather than letting others do that work. Today, let’s stop that.
Do you also remember on Monday that I asked you to do a little homework and collect a testimonial? Today we’re going to use it to amplify our “ask.” (If you missed last week’s post about my 80/20 rule, and how often to “sell” on social media, click here.)
To make today’s post, first provide the testimonial you collected, and then take the most specific part of it and use that to draft your “ask.”
As an example of this, here is one of my testimonials:
“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.” -Claire Tauzer, Co-Owner, Tauzer Apiaries
Now, use the most specific piece of information to make a follow up sentence or two. By using the most specific part of the testimonial, you are highlighting the ways your organization is DIFFERENT from others. The things that make you different make you special. Special is scarce… and we know from Monday that scarcity is important.
Here is the follow up sentence(s) I would write:
“Are you ready to look and your marketing in a whole new way and get conversions with ease? Click the link below to get started.”
How let’s bring it all together:
“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.” – Claire Tauzer, Co-Owner, Tauzer Apiaries
Are YOU ready to look at your marketing in a while new way and get conversions with ease? Click the link below to get started.
Make sure you link people to the specific thing you are selling. If it’s a specific product for example, link your post to that page of your website versus the homepage.
I recommend that my clients display testimonials at least once a week on all social media channels. If you can get permission to post a picture of the person who made the testimonial, that’s optimal. If you can’t, however, a stock photo can stand in. My favorite sites are Pixabay (free) and if you can’t find one there, head on over to Shutterstock or iStock.
