Consistency and Authenticity

7 Apr 2020

Posting consistently on social media is the most important part of using social media. I repeat, consistency is key. It’s also important to remember that social media is just that… social. No matter how formal your business may be, getting a little personal on social media can go a very long way. Today, we’re going to try that. Here it goes.

Start by taking a picture of yourself or having someone take a picture of you. Then, write one thing that is on your mind right now. Are you afraid of the future? Are you trying your best for your customers during these strange times, even though they might now see you as often? In two sentences, write what’s on your mind. Here’s a prompt: Today I’m feeling _________.

Here’s my selfie example of our current quarantine life.

If this feels slightly out of your comfort zone, start by using a professional headshot instead of taking a selfie. But… if you can muster up the courage to take an in-the-moment snapshot, I promise you’ll benefit. Remember, social media is about authenticity and sometimes the most unique thing about a organization if the person in charge… after all, no one else can duplicate that.

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