When you buy a product or service, are you doing it for the actual product or service or what it…
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If You Don’t Have a Trigger, Create One
Working out has been a regular and consistent part of my life for decades. Getting a near-daily workout is so…
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Do you own your data?
In February I reported to you that Apple was launching an opt in/out campaign for third party data tracking. Apple…
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Are you giving potential customers a place to go?
When I was little, my grandma’s next door neighbor worked in retail marketing. It was his job to consult with…
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Why do you think you should buy now?
Last week I talked about how asking questions can help you reuse and refresh old content in a fun and…
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If your content is getting dull, ask more questions
Remember when I told you that we are inundated with so much information that we read or hear the equivalent of…
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