WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients…
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Your competitors are key to an effective value proposition
Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and…
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Take your business from well-known to “contagious”
I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome,…
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My Favorite Digital Hacks
It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I…
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What Does Twitter’s Future Look Like?
Unsurprisingly, both the financial sector and the marketing world have been curious about the future of Twitter. If you use…
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Would you gamble if you knew you could win?
When my husband and I were on our honeymoon we decided to visit the Monte Carlo Casino. We didn’t plan…
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