Last week I published a business case in the Financial Times where I used examples from Barbie’s recent intellectual property…
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3D Brands Are Better Brands
Good branding is not enough to win in 2024. Good brands are two dimensional and do not promote or include…
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Crafting Compelling Content in the Era of AI
In today’s digital landscape, marketers are increasingly turning to AI-powered platforms like Chat GPT to streamline content creation. Yet, amidst…
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The Biggest Mistake in Advertising
Not long ago, a business owner reached out to because they needed to sell more tickets for an upcoming event….
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Revamp Your Verbal Wardrobe: Ditching Plastic Words for Precision in Content
Reducing plastic isn’t just good for the environment – it’s crucial for your content too. In marketing, when we label…
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Create a Winning Referral Program
Referral programs can be a game-changer, but let’s face it—yours might not be hitting the mark. Here’s why: Brand loyalists…
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