Digital marketing and branding are driven by content marketing. If your content doesn’t connect with your ideal customer’s aspirations, your…
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Do This to Maximize Performance With Any Digital Algorithm
Last week Meta published insights into its feed algorithm and how it’s using AI to help predict which posts to…
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The Biggest Mistake Marketers Stand to Make with AI and How to Avoid It
In today’s digital landscape, I often tell my students and clients that success lies in identifying future trends and taking…
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What a Verification Checkmark Really Means
We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public…
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The key way social media is changing in 2023 and what it means for marketers
Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share…
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WWYDIRL (What Would You Do In Real Life)?
WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients…
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