Think back to the last big decision you made, and then the last small one. You might think you spent…
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Sell Better with Added Value
It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing…
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The Magic of Face-to-Camera Videos
One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of…
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You Need to Get Personal on Social Media: Here’s How to do it if You’re Shy…
Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of…
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Managing Professional Setbacks the Easy to Hard Way
I had an experience last week that has me in reflection mode, especially when it comes to managing hard times…
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It’s True, Social Media is the “New” Discovery Tool
I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in…
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