Plastic is as bad for your copy as it is for the environment. A few months ago, I encouraged you…
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Imagination is Killing your Sales
When was the last time you asked a consumer to “imagine what it would be like if…” Undoubtedly you have…
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Impostor Syndrome: Ghost it in Your Marketing
Walking into a room filled with important individuals, the voice of doubt echoed loudly in my mind. “I DON’T BELONG…
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The Best Leads are Owned Ones
You own fewer of your leads than you think. This is because many companies and individuals define their digital and…
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Digital Marketing Without Google Cookies
Google has begun blocking cookies for 1% of its users, with a larger-scale roll out of complete elimination of third-party…
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Turn Buzz Into Profit
Last week I published a business case in the Financial Times where I used examples from Barbie’s recent intellectual property…
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