Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.”…
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Are You Selling the Right Thing?
Back when in-person events were possible, I knew I wanted a new dress for an upcoming event. I wasn’t going…
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Is Your High Conversion Rate Actually a Problem?
Valentine’s day is around the corner, and they say love is blind, but no one ever talks about how blinding…
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Will you please tell me a story?
We all love a good story… 22 times more than any fact we could ever hear. This theory was originally…
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What does a bundle of nerves have to do with marketing?
When I became a mom for the first time, I thought I’d developed superpowers. It didn’t matter how loud of…
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