A little over a year ago, I covered Facebook shops in my blog/newsletter and told you why I believed that…
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What will you keep?
Three days ago, California had its opening day. With an incredibly low Covid case rate, the state’s tier system was…
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How do you keep your customers connected to your brand AFTER they buy?
Awe, excitement, humor, anger and anxiety are all feelings that increase our arousal. These are also the feelings that cause…
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Add a Trigger to Generate More Buzz for Your Brand
Today we’re going to play a little game together. I am going to write a few things below and you…
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Kale, Big Macs, and Pumpkin Oreos
Last year a group of researchers from Kellogg School of Management (Chelsea Galoni, Gregory S. Carpenter, and Hayagreeva Rao) set…
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The Digital Tool that’s Hard to See
Today I’d like to talk about a monumental (primarily virtual) event and its history. For those unfamiliar, the Big Day…
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