Welcome to the new world of “zero-click” or “no-click” marketing, which is a shift in how audiences engage with online…
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The Marketing Funnel is no Longer a Funnel—Here’s What You Need to Know
The internet has transformed how we build and maintain relationships with customers. Yet, most marketers still rely on the same…
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The Power of Social Proof: Are You Using It?
I’m excited to share something today that could instantly boost trust on your website—and the best part? The work is…
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Why Micro Influencers Have Excellent ROI
In the world of marketing, bigger isn’t always better. While many brands chase influencers with massive followings, there’s an overlooked…
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Form Stronger Emotional Connections with These Tips
We’re deep into New Year’s Resolution season, so it’s time for a fresh start! Sound familiar? There’s something magical about…
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Protect Your Creativity When You Use AI
Do you use AI to create content? Most marketers do. However, research from my colleagues at UC Davis highlights the…
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