• About
  • Consulting
  • Coaching and Courses
  • Testimonials
  • Blog

Marketing Simplified

Mobile SEO

Uncategorized

8 Mar 2016

We have a client who is (rightfully) very interested in SEO. Among the many SEO aspects we've discussed is mobile... and this is a biggie. Just shy of a year ago, Google expanded its use of mobile friendliness as a ranking signal for websites. This came as a benefit to its stock and because in ... Read More about Mobile SEO

woman getting splashed

Why engaging your followers on social media pays off!

Uncategorized

12 Jan 2016

Engagement pays off. Remember the Ice Bucket Challenge for ALS? Millions of people who likely had never heard of ALS took to their social media accounts and posted videos of themselves dumping icy-cold water on their heads. In fact, there was enough attention drawn to the cause to total $100 ... Read More about Why engaging your followers on social media pays off!

thanksgiving

At Erreco Strategies, we are thankful for digital marketing and most of all, our clients

Uncategorized

12 Nov 2015

Happy Thanksgiving! We are thankful for our clients who trust us to achieve their goals. Thank you for the opportunities! If you have a product based business that relies heavily on digital marketing, here is one of our favorite blog posts of the year: The Ten Best Holiday Marketing Strategies ... Read More about At Erreco Strategies, we are thankful for digital marketing and most of all, our clients

seo

SEO Optimization Shortcut

Uncategorized

23 Sep 2015

Choosing the most effective tags and keywords can be a complicated and labor-intensive project. We often end up with 200-300 row spreadsheets in our quest to advise clients on the most effective combinations. If you lack the time or manpower to do a rigorous analysis of optimal keyword combinations ... Read More about SEO Optimization Shortcut

Your (un)official marketing staff

Uncategorized

28 Aug 2015

Never overlook resources that are already under your fingertips. Are you spending time trying to get your employees off social media sites while they are at work? Why not train them to promote your company's posts and tweets while they are perusing their social sites? Before you know it, you will ... Read More about Your (un)official marketing staff

  • « Previous Page
  • 1
  • …
  • 33
  • 34
  • 35

Vanessa Errecarte

Hi, I’m Vanessa Errecarte

I am a marketing strategist, lecturer, and consultant, dedicated to taking your knowledge, ideas, products, and businesses from unknown to known.

Recent posts

  • Faces Convert Better
  • The Most Overlooked Piece of Storytelling (and How It Makes You Unforgettable)
  • Do You Know Your Connection Rate?
  • Five Steps to Change How You Persuade
  • Mindless Busyness is a Productive Part of Your Work

Marketing Blog

Faces Convert Better

May 23, 2025 By Vanessa Errecarte Leave a Comment

One of the most common questions I hear from clients is, “Do I really have to show my face?” The short answer is yes. Why? Because the human face consistently outperforms logos, products, and generic visuals when it comes to building trust and making a lasting impression. Marketing research is clear on this:👤 Faces foster … Read More about Faces Convert Better

Testimonials

headshot for Dr Lisa Hornick

“Vanessa changed my life. This is not an exaggeration. I learned more about marketing and brand management from Vanessa in one weekend than I did in YEARS of trying to navigate these subjects on my own. Vanessa has a way of presenting material so that it is easy to understand, effective and immediately actionable. She makes complex concepts simple and accessible. With her many years of experience, she is able to teach real-life lessons that you can implement to launch or improve your business today. Most of all, Vanessa can see your potential and vision sometimes better than you can see it yourself. She truly believes in her students and clients and has a unique way of helping them make their dreams a reality. I did not always think of myself as a thought leader in my industry but Vanessa inspired me to look at my career in new ways. She has helped me bring forth opportunities that I never thought were possible. I am so thankful to have her in my life and forever appreciative of the impact she’s had on both my personal and professional endeavors. Vanessa uses her special gifts to help bring out yours.”

Dr. Lisa Hornick
Optometrist
headshot of Ryan Wilson

“A huge thank you to Vanessa and for her unwavering commitment to shaping leaders of the future. Her knowledge and strategies with personalized thought leadership was the foundation that transformed the way I presented myself and my business. I realized how crucial it is to create a brand that authentically represents you, your values, and your mission. This branding not only impacted my career but shaped the way we position WilsonTech in the market, emphasizing our dedication to excellence, trust, and innovation.”

Ryan Wilson
student and business owner
Heidy Kellison

“Working with Vanessa is like being in your mother’s arms. Seriously. She‘s persistent yet patient, nurturing yet assertive, and accessible while promoting independence. Most impressively, Vanessa knows what she’s talking about. Doing what she says, even when it removes us from our comfort zone, always pays off. You cannot have a better ally for online marketing.”

Heidy Kellison
DOWNTOWNNORCAL
Meaghan Likes

“Before Vanessa, I literally spent thousands of dollars on other marketing courses, and Vanessa’s strategies continue to outperform and exceed my expectations every single time!”

Meaghan Likes
OWNER, BOOKKEEPING ACADEMY ONLINE | CEO, LIKES ACCOUNTANCY COMPANY
Claire Tauzer

“Vanessa helped us realize that we needed to look at marketing one of our new ventures in a whole new way — the opposite of we were doing before. When I followed her approach to create our offer, conversions were downright easy.”

Claire Tauzer
CO-OWNER, TAUZER APIARIES
Bruce Watts

“I like how Vanessa begins with the end in mind. She has you strategically understand your goals, ideal customer, and offer first, then teaches you how all the rest applies. It’s not tied to one thing, but rather, it’s an integrated approach. I would like to create online products for my business and Vanessa really reaffirmed the possibilities. She also highlighted how simple it can be to get them started.”

Bruce Watts
WATTS-WOODLAND AIRPORT
Alison Kent

“Vanessa’s careful nurturing of her clients, her guidance, and her cheerleading have been invaluable to me. The amount of information you get in her workshops and online course is staggering… it includes email marketing, social media, paid traffic, content creation and so on… email marketing was especially valuable for my business. I would recommend her to anyone looking to increase their organization’s online marketing presence.”

Alison Kent
PRINCIPAL, LISTENINK
Lorraine Beaman

“We actually slowed down our marketing plan to keep up with all the new business!

Vanessa has expert knowledge of marketing techniques, but what is really special is the way she helps her clients understand and apply those techniques. She is a great mentor and coach.”

Lorraine Beaman
FOUNDER, INTERVIEW2WORK
headshot of Tracy Fauver

“Vanessa’s strategies have allowed me to significantly outpaced competitors in fundraising revenue generation. But what I really appreciate is her passionate approach, the way she cares about each individual person she works with, their mission, and how it can change the world. Her marketing strategies can’t be found in any textbook but they work significantly better than the ones I find there.”

Tracy Fauver
Executive Director, Davis Community Meals and Housing
More testimonials
What's next

Click here to get started on your Strategy Development Session.

Marketing Simplified on LinkedIn Marketing Simplified on Instagram Email Vanessa Errecarte

Copyright © 2025 · Vanessa Errecarte · Developed by Design Olah |  Privacy + Terms + Cookies  |  Web Design  |  Contact