Ten years ago, taxi-cabs were still being hailed and movie rental places were the place to be on a Saturday night with your family in tow. And now, a new generation of multi-billion dollar companies including Uber, Netflix and AirBnB have over taken the taxi-cab, movie rental and hotel industries. ... Read More about How to be surprised and thrive
The Art of Brand Naming
"A rose by any other name would still smell as sweet," is perhaps one of the most famous lines written by William Shakespeare. In it, he writes that a name is just a name, but names have great power according to modern psychology. Indeed, they can make or break a brand or product. Good names ... Read More about The Art of Brand Naming
How Hidden Designs Can Boost Brand Engagement
Remember when quarters started showing up in your pockets commemorating our 50 states? Did you all of a sudden look twice at your coins? A lot of folks did-- profiting the federal government three billion dollars (so far) in coins that collectors have taken out of circulation. What little thing can ... Read More about How Hidden Designs Can Boost Brand Engagement
How you get the best bang for your buck with social media
Roughly 78 percent of Americans have at least one social media profile and your business Facebook, Twitter or Instagram profile equates to free marketing if you handle it skillfully. But, it takes two to tango on social media. Your ability to reach customers on social media is closely tied to how ... Read More about How you get the best bang for your buck with social media
Improving your email open rate
Ever wondered how your email open rate compares to others? Your email open rate will vary by the industry that you are in -- agricultural and food industries have an average open rate of 26.06% and the consulting industry has an average open rate of 18.78%. You should aim to have an open rate of ... Read More about Improving your email open rate